The Alucro Association it was established in 2010, at the initiative of the company. Can Pack România, along with European Aluminium (European Aluminium Association), with the aim of promoting selective collection and recycling of aluminum cans in Romania.
Recycling is essential for sustainable development. It allows resources to be saved and waste to be reduced. Aluminum cans are the most recycled packaging in the world and can be recycled indefinitely without losing their properties.